All Made in the USA! Enjoy $5 Flat Rate Shipping!

About Whimsical Charm

The mission of Whimsical Charm

is keeping the world warm one baby at a time through our line of high-quality embroidered baby blankets, robes, and apparel made in the USA.

Whimsical Charm strives to continuously develop and innovate warmth, comfort, and style for families who desire to provide safety and security to their little ones.

Investing in our youth

In addition to providing practical, purposeful, and quality gifts, we pride ourselves in empowering youth in underserved disadvantaged communities with the entrepreneurial skills and training they need in order to succeed in the fashion world.

“Our teenagers and young adults are our future generation, and I feel a deep sense of social responsibility to empower them with the knowledge and experience I’ve been blessed with."

It’s me, Rosie

My name is Rosie Arias and I am the Founder and Creative Director behind Whimsical Charm. From a young age, I knew fashion was my calling. Watching my mother hand bead my sister’s wedding dress sparked my interest, and from there my love of design grew.

After attending the Fashion Institute of Design & Merchandising in Los Angeles, I worked for several companies including Guess?, Inc. and Vince. I was able to gain invaluable industry experience in everything from contemporary to bridal, lifestyle to children’s wear, and textiles to threads. 

Coming from a creative and entrepreneurial household, it wasn't a question of if but when I would become a business owner. What moved me to start my own business, however, was a happy accident.

After an unsuccessful attempt to find a cute, high-quality baby blanket as a gift for a very good friend, I decided to make one exclusively for her. It was such a hit at the baby shower but it wasn't until years later that I started thinking about baby blankets as a possible business. 

While continuing to make blankets for my friends, I refined my technique, did market research and quietly did R&D on everything from soft, high-pile fibers and threads to child button safety and embroideries. After 12 years of working for others in the fashion industry, I launched Whimsical Charm and sold my first blanket in 2013.

"As a fashion designer, being able to create a line that is loved by children brings me so much joy! The comments I receive from parents fuels my drive to keep the world warm one baby at a time."

Today, as a successful entrepreneur, mentor and single mom who leads by inspiration, I continue to design from the heart. My love and passion is embedded in every product. I'm a proud mother of a teenage daughter who I raised through my journey as an entrepreneur. I take great pride in teaching her how to manage and master the everyday life of a small business owner as she looks to follow in the same footsteps.