About Whimsical Charm

Keeping the world warm one baby at a time

Whimsical Charm is a line of exquisitely embroidered baby blankets, fun robes, practical swaddles and apparel designed for families who desire to provide their children with warmth, comfort, and style. Our outstanding quality and continuous innovation is inspired by a passion for providing your little one with the softest and warmest experience ever.


The mission of Whimsical Charm is to keep the world warm one baby at a time by providing soft and comfortable blankets that will embrace them every time they snuggle. Our intention is that each and every snuggle with their blanket will provide them a warm hug just like the one from mommy.

We design for babies while taking parents into consideration. The cuteness of our blankets and robes are always practical in use and care. Everything we create is machine washable and dryable.

Investing in our youth

In addition to providing practical, purposeful, and quality gifts, we pride ourselves in empowering youth from underserved disadvantaged communities with the entrepreneurial skills and training they need in order to succeed in the fashion world.

It’s me, Rosie

My name is Rosie Arias and I am the owner and founder of Whimsical Charm. From a young age, I knew fashion was my calling. Watching my mother hand bead my sister’s wedding dress sparked my interest, and from there my love of design grew.

After attending the Fashion Institute of Design & Merchandising in Los Angeles, I worked for several companies large and small, gaining invaluable industry experience in everything from contemporary to bridal, lifestyle to children’s wear, textiles to threads. What moved me to start my own business, however, was a happy accident.

After an unsuccessful attempt to find a cute, high-quality baby blanket as a gift for a very good friend, I decided to just make one for her myself. It was such a hit at the baby shower I couldn’t help but to consider starting a baby blanket business. While continuing to make blankets for my friends, I refined my technique, did market research and quietly did R&D on everything from soft, high-pile fibers and threads to child button safety and embroideries. After 12 years of working for others in the fashion industry, I launched Whimsical Charm in 2013.

As a fashion designer, being able to create a line that is loved by children brings me so much joy! Receiving comments from our guests that our blanket is their child's favorite item fuels my drive to keep the world warm one baby at a time.

The love and passion that drives me

I design from the heart. My love and passion are embedded into every product. My loving energy is what every child feels when they wear a robe or cuddle with a blanket. That energy translates into a sense of calmness, peace, and happiness. This is why I design.

That same loving energy is also what inspires me to mentor youth in underserved communities. Our teenagers and young adults are our future generation, and I feel a deep sense of social responsibility to empower them with the knowledge and experience I’ve been blessed with. This is why, through my business, I provide work experience and training to young aspiring fashion designers in all aspects of the industry. I have also partnered with the Gang Reduction & Youth Development (GRYD) Foundation, teaching children throughout South Los Angeles how to sew by hand.

I’ve been a single mom throughout my entire journey of entrepreneurship. I raised my teenage daughter in the business and taught her how to manage the selling floor when I’m not around. Providing her with a positive example of female entrepreneurship while providing for her has been the most rewarding aspect of running a business.